I, Bruno Terkaly, am an evangelist
Evangelism marketing is an advanced form of word of mouth
marketing (WOMM) in which Microsoft helps customers use and embrace our
software, and who subsequently believe so strongly in a particular product or
service that they freely try to convince others to buy and use it. The customers
become voluntary advocates, actively spreading the word on behalf of the
company.
I truly believe that Visual Studio 2010 represents the most significant developer
product ever created. The breadth and power of our product is deep and so
expansive, that it truly takes hours and hours of live demonstrations to show
its capabilities. Visual Studio can create more software, on more platforms,
more quickly and more error free than any other developer tool on the market.
And I am prepared to prove it, live, step by step, right before your eyes. I am
adamant that you can repeat my steps, that you can build what I build. I can
empower you to develop state of the art software by providing everything you
need!
In a nutshell
An evangelist promotes the use of a particular product or technology through
talks, articles, blogging, user demonstrations, recorded demonstrations, or the
creation of sample projects. The word evangelism is taken from the context of
religious evangelism because of the similar recruitment of converts and the
spreading of the product information through the ideological or committed. In
November 2006, a professional organization named the Global Network of
Technology Evangelists was formed by Technology Evangelists from Microsoft, Sun
Microsystems, and Yahoo!.
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